james betterson

Marketing Foresight

Marketing Foresight is the understanding that strategy and planning must occur with predictive and future developments in mind.

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Web & Marketing Strategies WAM

WHAT IS A CUSTOMER TOUCHPOINT?

Customer touchpoints are your brand’s points of customer contact, from start to finish. Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.