9 June 2016
9 June 2016,
 0

5 Keys to Success for Social Media

In today’s video blog post, WAM Strategies wanted to inform our followers about the 5 Keys To Success when using Social Media.

Social Media is so important for entrepreneurs who have no network and are looking to attract new customers. In order for a company to improve their brand awareness or revenue for 2016, the marketing team must invest time and energy into building a powerful social media strategy.

Questions to Ask Yourself:

  1. Who should control our social media channels?
  2. Which Social Media Channels does my target audience use?
  3. What Social Media Channels are my competitors using?

 

WAM STRATEGIES: SOCIAL MEDIA VIDEO BLOG:

5 Keys to Success for Social Media Marketing:

  1. New Content
  2. # of Followers
  3. # of Likes
  4. Customer Reviews
  5. Join Conversations

GOOD SOCIAL MEDIA CONTENT EXAMPLES:

  1. NIKE
    Social Media Value Proposition:  MOTIVATION


  2. IKEA
    Social Media Value Proposition:  DESIGN EXAMPLES


SOCIAL MEDIA ANALYTICS TRACKER:

Posting high quality content on your social media channels is not enough.  Someone from your company should be tracking the weekly analytics for ALL of your social media pages.

Example Social Media Schedule:

social.media.schedule.example

KPI’s to Track on a Weekly Basis:

  1. Track Your New Followers    (All Social Media Channels)
  2. Track the # of Likes per posts/tweets/stories     (All Social Media Channels)
  3. Track the # of  Comments    (YouTube, Instagram, Facebook, & Linkedin)
  4. Track the # of Shares    (YouTube, Twitter, Facebook,  & Linkedin)
  5. Track the # of Reviews   (Facebook Only)

 

EXAMPLE SOCIAL MEDIA TRACKER: 

social.media.report

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