Events can take many different shapes and forms. They can range from a small initiate gathering for 10 people, to an afternoon conference with a guest speaker for 100 or more industry leaders.
These events, if organized well and targeted at the right people, can be extremely powerful. And the reason is simple – if the event is well planned and interesting to invitees, then they are more likely to be open to discussions. And nothing beats face-to-face communication for building relationships.
Creating an opportunity to get in front of the right people and to have personal contact with them is extremely important, especially in the digital world we now live in. We’ve listed a couple of tips below that will help you be successful in planning your next event.
Our experienced team at Web & Marketing Strategies (W.A.M.) can help walk you through a simple event management project. If your thinking about creating an event for your company, here is a list of questions to ask yourself.
What is the end goal for the event? Brand Awareness or Lead Generation?
Who do I want to reach?
What value am I delivering to my audience?
How many events do you want to produce per year?
Who is in charge for the pre and post marketing tasks?
Who is in charge for measuring the success for the event?
What is the Return-On-Investment (ROI) for the event?
Are you thinking about launching a new event or special occasion for your company? If so, please give us a call so we help you. Our experts have produced numerous event campaigns for various companies and we would like to share our expertise with you.