More and more, videos are becoming the primary way of communicating online. Whether you’re considering a promotional video or a corporate video, this sort of approach is a terrific way to showcase your products, services, or even streamline internal processes.The use of video on your site and as a marketing tool on other sites (such as YouTube and Facebook Watch) is a great way to publicize your company, improve user-experience, and ultimately enhance your company’s presence in search engines.
We’ve listed some tips below to help you setup your next video marketing campaign.
What is our goal for the video campaigns? Brand Awareness or Lead Generation?
Do we have the resources internally to produce a video?
Who do we want to reach? Do we have their email addresses?
What value are we delivering to our audience? Why do they care about this video?
What type of content are you creating for the user?
Who is editing and recording your video?
Are you thinking about creating a new video marketing campaign for your company? If so, please give us a call so we help you. Our experts have built numerous video campaigns for various companies and we would like to share our expertise with you.